Amennyiben személyes átvételt választott, akkor a megrendelés utolsó lépésénél a szövegdobozba legyen szíves megadni a számlázási adatait (név, pontos cím).

Köszönjük!

Global Marketing - Warren J. Keegan, Mark s. Green

Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment.

Kiadás éve: 2000
Kiadás helye: Upper Saddle River, NJ
ISBN: 0130842680
Kötés típusa: ragasztott papír
Terjedelem: 594
Nyelv: angol
Méret: Szélesség: 20.00 cm, Magasság: 25.00 cm
Súly: 0.00kg
Állapot: Jó

[(**128855085**)]