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Exploring Corporate Strategy - Gerry Johnson, Kevan Scholes

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

Kiadás éve: 1988
Kiadás helye: Hemel Hempstead, Hertfordshire
ISBN: 0132963930
Kötés típusa: ragasztott papír
Terjedelem: 331
Nyelv: angol
Méret: Szélesség: 17.00 cm, Magasság: 24.00 cm
Súly: 0.00kg
Állapot: Jó

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